Now for some good news: you don’t have to rush out and hire a social media agency or team. Or even revamp your strategy very much. Most social media tools that work today in deep tech have analogues in the marketing work you’ve always done.
What’s more, the last thing the industry needs are social media practices divorced from the rest of marketing. Each practice informs and enriches the other. At heart, social media tools and networks simply offer new ways to interact with your customers, prospects and other stakeholders – audiences you’ve been engaged with for a long time.
By tactically employing various social media tools for years, McBru has learned how to leverage what we already know about marketing communications. At the same time, we’ve learned how social media engenders a deeper level of intimacy and ongoing dialogue.
Please read our most recent newsletter, You Are a Social Media Marketer (Almost), for the rest of the good news.