The Million-Dollar Secret to Content Marketing

December 4th, 2009 by David Smith

Over here at McBru, we work hard with our clients to produce all kinds of marketing programs. From blogging to lead nurturing, from banner advertising to influencer relations, the success often pivots on producing information that is important to the target audience. That’s why content marketing – using information to engage with customers – is so important in B2B, especially high technology.

Over on Copyblogger, Sonia Simone unveils the secret to content marketing in the post “The First Rule of Copyblogger.” Ready?

Do not publish content that sucks.

The wrong thing to do, Sonia explains, is put out “Spamducation” – “A white paper, special report, video, podcast or manifesto that claims to solve a pressing reader problem, but is in fact a thinly disguised ad.”

While Copyblogger speaks more to the B2C crowd, we feel this advice is doubly important to high-tech B2B marketers. Your customers have long sales cycles and long memories. Don’t disappoint them at any step, and leave an opening for a competitor to come in with better G2.

Take the time to give them good content, and they’ll be more inclined to give you good business.

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2 Responses to “The Million-Dollar Secret to Content Marketing”

  1. pat Says:

    yep, good stuff u said … and it makes very good sense.

    i.e. it seems we have somewhat similar marketing aspirations.
    (( maybe we’ll be able to joint venture, somehow? ))

    ofcourse, most people will almost always do their best to
    pick it apart and focus on the flaws more than the “value”.

    Partly because most marketers keep their very best “value” hidden.

    alas, … nearly every is a ” tweaker ” or “tweakmaster” or wannbe.

  2. Deep Tech Dive | Technology Marketing, PR, Advertising, Lead Generation and Nurturing » Blog Archive » Social Objects Open Up Content Marketing Says:

    [...] Of course, you need to start with content that doesn’t suck. [...]