The Push and Pull of B2B Marketing
One of the most frequently asked questions that we get nowadays is about the B2B marketing strategy because people are having a hard time to understand it completely. We understand that it can be hard to understand on your own, but if you have someone like us by your side, then you don’t have to worry about not knowing every little detail because we will take care of it. Of course, we can educate you about some of the two main strategies of B2B marketing which are called push and pull.
Push Marketing is usually described to people as the more traditional way of marketing. Businesses broadcast their message about them with the hope that they will successfully attract new customers and make more sales. The B2B push online marketing strategy is about promoting a brand awareness and getting some type of leads. It is like casting a large net and hoping for the best. From the customer perspective, the B2B push method they don’t see a choice to choose these push marketing messages. They will get the messages whether they want them or not. That’s why a lot of people find the B2B push marketing to be a little intrusive. The customers don’t get the change to choose or discover that message, they just get it whether they like it or not.
As you can probably guess just by the names of these marketing strategies, the B2B pull marketing is the opposite of the push version. This marketing option is all about letting the customers find your business when they have some type of issue and they need your product or services in order to fix their issue. Recently, there have been some changes to the B2B buying process because more people are starting to lean more towards the pull marketing strategies. This strategy is using a very educational type of content in order to target protentional customers. By using some SEO services, they are getting massive success because they get a lot more traffic on their websites, that’s why the pull version may be a better choice.