We all know a strong call to action is a must for online advertising, but just any old CTA isn’t good enough anymore. In the early days of online advertising a simple “Click Here” on your banner was enough. Now, people are more savvy; they want to know why they should click and what will they get out of it. Eva Lopez of Business.com suggests that viewers even want to be told what to do. If you want people to download you latest whitepaper, tell them! It’s important to remember to offer clear directives with actionable words.

Additionally, make sure your CTA offers value; tell the viewer what they will get from clicking on your ad. A recent tweak to one of our clients’ CTAs led to a clear increase in clicks on their banner ad. Time to go see what a great call to action can do for your online advertising campaign!

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