This BtoB magazine headline caught my eye: “CMO Council finds only 9% of agencies doing a good job expanding capabilities.” Ouch! Its hard to thrive as an industry when you are lagging behind the evolutionary curve like that.

Apparently, 22 percent of the more than 250 senior marketers surveyed feel their agencies are struggling to transition their business models and services in the digital age. What’s worse, a whopping 51 percent say their agencies are playing catch-up with new technology.

Maybe they need to switch agencies. I understand that its really hard to keep pace with the rapid changes in the media and marketing landscapes. But, we’re meant to be expert advisers, sussing out what works and what doesn’t so our clients don’t have to.

At McBru, trying out new technologies, tools and approaches to getting our clients their unfair share of customers’ hearts and minds is a way of life. It can mean the occasional flop, but we tend to succeed a lot more than not, and when we fail, we fail fast, learn from it, and do better the next time. Its woven into the fabric of our collective DNA to be intellectually curious, and more than a little neurotic about getting great results. The combination is a good one when it comes to adopting new approaches, adding new services and delivering the goods for clients.

And, we’re actively looking for like-minded pros who might be a fit on our team. If you’re interested in learning more about us, email me at kerry@mcbru.com. Dinosaurs need not apply.

This entry was posted on Tuesday, January 24th, 2012 at 4:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.