If you work in the IT industry, you’ve been hearing about big data for years. These large datasets give users insight into business trends, aid in scientific research and discovery, and much more. The idea of mining big data to uncover meaningful insights can be carried into B2B communications as well, albeit on a smaller scale.

This can be accomplished by getting curious about a client’s data – poring over recent survey results, delving deeper into research reports, summarizing key message points from recent announcements, etc. Ragan’s PR Daily calls this “data-driven PR,” and offers a few examples in the article 4 examples of data-driven PR results.

Most businesses have access to a wealth of data. Get curious about it and see what big data can do for your B2B communications program.

This entry was posted on Thursday, January 26th, 2012 at 4:59 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.