Content marketing – when effectively executed – is a very valuable B2B marketing tool. I’m sure you’ve heard the phrase, “content is king.” What better way to create affinity for your company than by engaging audiences with relevant content that helps them do their jobs better?
MarketingProfs and the Content Marketing Institute recently conducted a study called “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America” that explores how B2B marketers are using content marketing techniques and the challenges they face.
This infographic created by Marketo demonstrates the report’s highlights, which I’ve outlined below:
” Producing enough valuable content tops the list of challenges
” More than half of the companies surveyed plan to increase their content marketing budget in 2013
” Smaller companies are allocating more budget to content marketing than larger companies
” B2B Marketers are using an average of five social media channels to distribute their content
” LinkedIn is the top content distribution channel (followed closely by Twitter and Facebook)
What trends did you notice in your content marketing program this year? Leave us a comment below and let us know.