Let me start with a disclaimer: I do not care for trend lists, especially when they occur from December through January in the form of some end-of-year wrap up. However, I always tend to stumble upon some that catch my eye and really resonate with me. Jesse Noyes, a corporate reporter at Eloqua who specializes in B2B marketing automation technology, recently wrote a post on MarketingProfs titled, “2012′s Top Lessons for B2B Marketers.â I’m a B2B marketer so the title alone grabbed my interest when I saw it fly through Twitter-space, but it also didn’t hurt my interest-level or Jesse’s credibility when the article starts by acknowledging the public sentiment driving my earlier disclaimer.
I’ll leave it to you to read in its entirety, but two of the lessons are really worth noting: “More isn’t always better” and “Don’t let the pursuit of perfection hinder you.” They’re both so simple and so very true.
At McBru, we pride ourselves on the continual reach for greater results, more innovation and a higher level of strategic-thinking. It’s a mentality that I, personally, think make our clients really happy and our workplace fast-paced and exciting. But that doesn’t mean that we don’t know a good thing when we see it.
These lessons (or rules) should be kept in the same part of your brain that strives for greatness. It always proves beneficial to take a step back and examine your efforts to ensure you haven’t lost objectivity, you aren’t overwhelming your audience(s), you don’t get buried in the details or any other marketing pitfalls.
I’ll end with another disclaimer: I don’t believe in New Year’s resolutions. But as a B2B marketer, I hope that we can all agree that these are among the lessons we should live by in 2013 and beyond.
You can follow Jesse Noyes on Twitter @noyesjesse.