What’s New in Social Media Analytics?

March 14th, 2013 by Jessica

Oh boy, my data senses are tingling! According to a post in AdWeek, both Twitter and Pinterest have recently upped their analytics reporting. For a while now, the tech B2B marketing community has been exploring social media platforms – trying to find meaningful value for our clients. With these new advancements, tech B2B marketers have a stronger opportunity to make a case for return on investment (ROI) in these platforms.

Twitter’s recent developments are tied to Promoted Tweets. Its analytics now provide more granularity, including interactions with Promoted Tweets segmented by device, location, gender and interest. This means more precise targeting for your ads. For those of you who are regular readers of our blog, you know we see strategic ad targeting as an important practice for garnering the best results.

Improvements in Pinterest’s web analytics take another step to providing insight around your profile’s activity. Metrics available now include quantity of visitors, re-pins, and how many viewers go from Pinterest to your website, to name a few. It’s important to note that these metrics are available only to verified websites, but don’t worry, Pinterest offers step-by-step directions for verification.

We’re excited to share these new developments with our clients, and help them identify (and exceed!) new goals. How will you use these analytics to boost your social media strategies?


Photo courtesy of DesignYouTrust.

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