You’ve heard of Curata’s “Feeding the Content Beast: The good news and the bad news is that it’s always hungry.” So how do you feed the content beast, and why do we care about that in tech B2B marketing?
At McBru we’ve known for years that content marketing is just as important, if not more, for B2B markets than for B2C. Our CEO, Kerry McClenahan was quoted in BtoB Magazine saying “engineers hate to be marketed to” but they love information and peer discussion on how to better craft their work.
And online engagement is not just for B2C shoppers. According to Forrester Research, “B2B buyers are online, in social channels, going to events, and evaluating options on mobile devices.”
Get more of the latest insights in this B2B content marketing infographic.