Website Magazine: The Brand Revamp Process, with Tips from McBru

May 28th, 2013 by David Smith

Website Magazine: The Brand Revamp Process, With Tips From McBruWhen you are considering updating your brand identity, follow the expert tips reported in The Brand Revamp Process, an article in Website Magazine.

To tell the story, I was one of the subject matter experts interviewed by reporter Allison Howen. Here are the key takeaways:

  • Most companies refresh their brands prior to a major company event, such as a merger or launch of a new product line.
  • Begin with a strategy with clear goals and metrics, such as improved user experience or business development.
  • Integrate social media with your website planning.
  • Make your site and content look good on mobile devices.

Get the whole story by reading the article, and then let us know your best tip for rebranding.

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