When you are considering updating your brand identity, follow the expert tips reported in The Brand Revamp Process, an article in Website Magazine.
To tell the story, I was one of the subject matter experts interviewed by reporter Allison Howen. Here are the key takeaways:
- Most companies refresh their brands prior to a major company event, such as a merger or launch of a new product line.
- Begin with a strategy with clear goals and metrics, such as improved user experience or business development.
- Integrate social media with your website planning.
- Make your site and content look good on mobile devices.
Get the whole story by reading the article, and then let us know your best tip for rebranding.