Here at McBru, our clients often ask, “How do I engage my brand on social media channels?” As B2B marketers, we constantly evaluate the abundance of social media resources we have at hand. We sift through to apply the right strategy and channels for client business objectives and goals.
And while the social media landscape is always evolving and the answer to the engagement question depends on many variables, a few overall best practices come to mind and apply to all of our social media campaigns.
Here are my “Top 3 Quick Tips” for engaging an audience in social media:
To understand how to reach your core audiences, you have to understand what your customers, competitors, critics, and supporters say about you.
There are a number of social media measurement and listening tools out there. Some of the most useful also happen to be free:
2. Build Community.
To succeed in today’s connected world, you need to build a community around your company, brand, and products. One of the easiest ways to do this is to follow companies, people and brands with similar interests.
It’s also important to engage with followers. It helps boost overall following and builds good relationships within your social media community. Followers will thank you for following back—an easy first opportunity for you to talk to them and learn more about who they are and their needs.
3. Be Visual.
As trite as it is, a picture really does say a thousand words. Using photos and videos is probably the strongest way to connect with your social media community. Networks like Instagram, Tumblr, Facebook, and Twitter are great places to socialize your photos.
Another option is to crowdsource your visual assets. Although it takes more time to manage the crowd with structure and rules, the diversity and things you can learn from the photos that come in may surprise you, inspire you, or give you unexpended insights.
Following these three tips won’t replace a comprehensive social media strategy. But they will guide you overall in how to approach the task, no matter what specific tools and channels you plan to use.
Listen. Build community. Be visual.
If you had to expand my list to five or ten tips, what else would you add?