Last week my colleague, Erica, wrote about the book “The Social Trade Show” by Traci Browne and shared some valuable information on how to drive engagement and streamline your social media efforts at an event. The book also gave some great tips on one of my passions, event planning, and creating an engaging experience for the attendee. Below are some ideas you can use to make your next event more successful.
- Drive Traffic to Your Booth. The rule of thumb for attendees is quality over quantity. Engage the attendee with hands-on product demos, have an industry expert do a Q&A session in your booth, and provide content that is exclusive and only available at your booth.
- Qualify Your Attendee With a Game. Create a fun game or a quiz with facts and information that is relative to the attendee. Provide prizes that give instant gratification on two fronts: winning and sharing knowledge. People love to show off with what they know!
- Engage Your Audience in Person and On Social with a Q&A. Create a Q&A session on a topic your attendees would benefit from in your booth at a specific time. Arrange an in-booth TweetUp and LinkedIn event for physical attendees and virtual attendees. Broadcast the discussion on your social networks and invite real-time comments and questions.
- Post Keynotes and Breakout Sessions. Post a summary of your keynotes and breakout sessions on all your social channels (Twitter, LinkedIn, Blog, YouTube, etc.) to add credibility and value to the event and to expand your audience reach to individuals who could not physically attend.
- Video Record your Breakout Sessions and Keynotes. Use the video on all your social channels to expand your audience and provide fresh information to those who could not attend. The video will also serve as a refresher for those who were in attendance.
- Look for Brand Champions. Identify and corral individuals who can serve as champions for your brand. Give these brand champions first access to new products, inside scoops, and product samples and let them help you spread the word about your products organically.
As you can see, using these strategies at your next event will not only enhance your presence but will also add another layer of engagement with your target audience. Have you used any of these strategies? I would love to hear your social trade show event success stories!
Tags: Trade Shows