Comments on: Taking the Plunge Into Social Media http://www.mcbrublog.com/?p=494 Technology Marketing, PR, Advertising, Lead Generation and Nurturing Thu, 06 May 2010 22:31:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Deep Tech Dive | Technology Marketing, PR, Advertising, Lead Generation and Nurturing » Blog Archive » Social Media Dive: Lessons for Marketers…? http://www.mcbrublog.com/?p=494&cpage=1#comment-4227 Deep Tech Dive | Technology Marketing, PR, Advertising, Lead Generation and Nurturing » Blog Archive » Social Media Dive: Lessons for Marketers…? Fri, 20 Feb 2009 00:08:08 +0000 http://www.mcbrublog.com/?p=494#comment-4227 [...] series, “When Should a Company Dive Into Social Media?”. After reading the first installment we lauded his emphasis on strategy but questioned his assertion about “involving all the leaders” who impact [...] [...] series, “When Should a Company Dive Into Social Media?”. After reading the first installment we lauded his emphasis on strategy but questioned his assertion about “involving all the leaders” who impact [...]

]]> By: Douglas Karr http://www.mcbrublog.com/?p=494&cpage=1#comment-2158 Douglas Karr Thu, 21 Aug 2008 02:05:04 +0000 http://www.mcbrublog.com/?p=494#comment-2158 It's an outstanding point (and a great picture)! This is part 1 of 3 and I'm going to speak a lot to how we can pull that leadership team down to the planet and help explain the technology, the potential, and the dangers of diving into social media. Rather than discourage a company from diving in unless the leadership team was involved, my real concern is a company diving in with ONLY the marketing department involved. Thanks for reading - and thanks again for the great commentary! It’s an outstanding point (and a great picture)! This is part 1 of 3 and I’m going to speak a lot to how we can pull that leadership team down to the planet and help explain the technology, the potential, and the dangers of diving into social media.

Rather than discourage a company from diving in unless the leadership team was involved, my real concern is a company diving in with ONLY the marketing department involved.

Thanks for reading – and thanks again for the great commentary!

]]>