Every now and then I read a blog post that makes me say “I wish I’d written that.” Today, the Radical Ear’s Thompson Morrison blogged about marketing folks’ fear and loathing associated with all things lead gen. He then articulates exactly why they need to rethink that stance. Smart and thoughtful. Rather than paraphrasing it, I’ll just send you here to read it yourself. Enjoy!
Tags: lead generation, marketing
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