Adding third party ad serving technology to our mix of agency offerings has opened the door to a world of ultimate possibilities in banner advertising. Now depending on our clients’ objectives and goals, we can develop expanding banners with multi-functionality, two banners that interact with each other and customized banners that offer different calls to action based on the IP address of the user.

And when we thought we’ve reached banner Utopia, we learned we can now track so much more than click through rates including average time a user spends interacting with a banner. Maybe I’m biased, but all of these new banner formats beat the years of trying to make a standard banner something it wasn’t.

Image courtesy of statisticz 

Tags: advertising banners, third party ad serving

This entry was posted on Wednesday, November 26th, 2008 at 2:17 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.