Making Social Media a Little Less Harsh
Over on the Copyblogger blog, Sonia Simone has written another insightful post about what social media means for businesses. Called “The 7 Harsh Realities of Social Media Marketing,” the post may be discouraging for technology marketers. With everything else on your plate, do you really want to take this on?
In our experience, careful planning and a little focused effort can smooth out the seven points. Let’s work together to make Sonia’s realities a bit less harsh.
- No one is reading your blog. You’ve got important things to say, or you wouldn’t be a viable business. We help clients find their in-house experts and produce great content. Then we use all the other marcom channels to attract attention. It works!
- You’ve got to give (some of) your best stuff away. Think of it this way: share your knowledge and then sell your product or service to an educated customer.
- It will eat your life (if you let it). Don’t worry, you can build a schedule and keep to it. We can monitor what the marketplace is saying about you and help you pipe in. Relax.
- Social media hates selling. You don’t HAVE to sell on social media. Just consider it another means to build awareness, make connections and invite people to the sales channels that already work for you (like an online demo).
- What they say is a million times more important than what you say. Yes, customer opinion is more important than yours. But remember that, while it can’t overcome a shoddy product, honest, service-oriented marcom CAN improve a customer’s impression of your company.
- A blog is not a marketing plan. ‘Nuf said.
- You don’t get to opt out. The party has already started. Even if you’re shy, just put one foot in front of the other. We can show you around.
Tags: blog, marketing communications, social media, Technology Marketing