Its time to get moving on Google for business

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Engage with Communities

An essential thing that you have to stick to if you want to succeed on Google+ is to engage with other communities and people. Getting engaged with other communities will give you the chance to promote your brand easily by just talking to people or leaving comments on their posts. This is beneficial to you because after some time, people will start recognizing your name and picture, and that’s is your goal. Therefore, if you want to succeed very fast on Google+ then you need to interact and engage with communities. This will take up some time of your day, but in the end, it will be worth it. You have to stay dedicated to what you do and if you don’t try out every method and strategy to get to the top, then you better stop right now.

Use Visuals

Visuals such as images are your friend on Google+ because they are extremely good for getting someone attention. Especially when you are using a large picture that has a great message or it is just catchy, you can expect a lot more visitors than usual. These large images will take away a lot of room on your feed, but after all the big things will bring new people to your posts just to look at them. Also, a very good tip that we can give you is to play with your title, by making it bold. This way your title will stand out and people will be able to read your title first and if you are clever enough you will attract a lot of new visitors. “A quality image can instantly attract customers to your profile and business. As a website design business in Brisbane, we provide quality design services which really make a difference for our customers” Matt from Brisbane Web Design company M2media

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Quality Profile Picture

One of the first things that people will see when they visit your Google+ profile is your actual picture that you have set. Therefore, if you are clever enough, you will realize that you can use that photo to your advantage by having a very quality profile picture. Of course, we are not talking about the pixel quality, what we are saying is that you must have a friendly picture, something that represents you or your business. A logo is certainly a good choice because people will remember and connect the logo with your name. However, it can really be anything that is friendly, funny, or just simply clever, meaning it will attract people to click on your profile. Use these tips to your advantage, they are completely free.

Pinterest Optimization Tips – B2B

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Continuing with the theme of B2B social media optimization let’s take a look at optimization and recent trends of one of the latest social traffic driving phenomena in the B2B world – Pinterest.

Recent news declaring Pinterest beating Yahoo organic traffic and being the 4th largest traffic driver worldwide there is no doubt Pinterest is a unique tool that cannot be dismissed easily.  Today, Pinterest expanded its offering with “Secret Boards for the Holidaysâ giving the ability to create secret boards only visible to yourself and invited family, friends or followers to participate in pinning with you. In the B2B tech world, this would mean the ability to use boards (whether they be new projects, new website designs, new creative, new newsletter layout etc) and secretly test them with employees, certain groups or selected followers.

Of course, just like any other online marketing option which is available for you to use for completely free, the Pinterest is one of the more popular ways to achieve success. As mentioned, it is becoming popular by each day, nowadays it becomes far more popular than the Yahoo. This tool is not to be underestimated, we have some really good and high hopes for the Pinterest future. In order to be successful with Pinterest, you must know every little secret there is to it. You just simply have to understand how this tool works if you want to achieve something.

B2B-marketingConnecting your other social network accounts with Pinterest directly is very useful because it can improve your overall traffic because you will have people from all types of different platforms coming in to check out your Pinterest account. The tip that you can see below is very useful and we strongly recommend that you use that pin it button because you will have much more success. Also leaving a short note on your other social media accounts such as “Check out us out on Pinterest” will push your luck even further and in no time, you will have a large number of followers.

This is a nice feature but what about optimizing your public Pinterest boards that you already have? Let’s take a look at six quick win tips below:

  • Images you pin will hopefully be displayed in Google search results so image optimization is a quick win. Make sure the filename consists of keywords you are targeting related to the image (i.e.” Best-Practices-B2B-Tech-Marketing.png”).
  • You can upload your YouTube videos to pins; make sure these videos are already optimized – Help on how to do that can be found with this post on B2B YouTube optimization.
  • Place a “pin it button” on your site content or a “Follow us on Pinterest here” CTA with your other social network information.
  • Make sure your profile is fully filled out with some targeted keywords based on your industry. For some tips on how to determine these keywords take a look at this post.
  • Boards: Think of how your audience will search for your brand presence and mirror these keywords when setting up new boards (but remember, Pinterest is creative!)
  • Pins: Include strong descriptions, hashtags, and make use of the 500-character limit

The Push and Pull of B2B Marketing

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One of the most frequently asked questions that we get nowadays is about the B2B marketing strategy because people are having a hard time to understand it completely. We understand that it can be hard to understand on your own, but if you have someone like us by your side, then you don’t have to worry about not knowing every little detail because we will take care of it. Of course, we can educate you about some of the two main strategies of B2B marketing which are called push and pull.

Push Marketing

Push Marketing is usually described to people as the more traditional way of marketing. Businesses broadcast their message about them with the hope that they will successfully attract new customers and make more sales. The B2B push online marketing strategy is about promoting a brand awareness and getting some type of leads. It is like casting a large net and hoping for the best. From the customer perspective, the B2B push method they don’t see a choice to choose these push marketing messages. They will get the messages whether they want them or not. That’s why a lot of people find the B2B push marketing to be a little intrusive. The customers don’t get the change to choose or discover that message, they just get it whether they like it or not.

Pull marketing

B2BAs you can probably guess just by the names of these marketing strategies, the B2B pull marketing is the opposite of the push version. This marketing option is all about letting the customers find your business when they have some type of issue and they need your product or services in order to fix their issue. Recently, there have been some changes to the B2B buying process because more people are starting to lean more towards the pull marketing strategies. This strategy is using a very educational type of content in order to target protentional customers. By using some SEO services, they are getting massive success because they get a lot more traffic on their websites, that’s why the pull version may be a better choice.