Category Archives for "B2B Marketing"

Pinterest Optimization Tips – B2B

pinterest

Continuing with the theme of B2B social media optimization let’s take a look at optimization and recent trends of one of the latest social traffic driving phenomena in the B2B world – Pinterest.

Recent news declaring Pinterest beating Yahoo organic traffic and being the 4th largest traffic driver worldwide there is no doubt Pinterest is a unique tool that cannot be dismissed easily.  Today, Pinterest expanded its offering with “Secret Boards for the Holidaysâ giving the ability to create secret boards only visible to yourself and invited family, friends or followers to participate in pinning with you. In the B2B tech world, this would mean the ability to use boards (whether they be new projects, new website designs, new creative, new newsletter layout etc) and secretly test them with employees, certain groups or selected followers.

Of course, just like any other online marketing option which is available for you to use for completely free, the Pinterest is one of the more popular ways to achieve success. As mentioned, it is becoming popular by each day, nowadays it becomes far more popular than the Yahoo. This tool is not to be underestimated, we have some really good and high hopes for the Pinterest future. In order to be successful with Pinterest, you must know every little secret there is to it. You just simply have to understand how this tool works if you want to achieve something.

B2B-marketingConnecting your other social network accounts with Pinterest directly is very useful because it can improve your overall traffic because you will have people from all types of different platforms coming in to check out your Pinterest account. The tip that you can see below is very useful and we strongly recommend that you use that pin it button because you will have much more success. Also leaving a short note on your other social media accounts such as “Check out us out on Pinterest” will push your luck even further and in no time, you will have a large number of followers.

This is a nice feature but what about optimizing your public Pinterest boards that you already have? Let’s take a look at six quick win tips below:

  • Images you pin will hopefully be displayed in Google search results so image optimization is a quick win. Make sure the filename consists of keywords you are targeting related to the image (i.e.” Best-Practices-B2B-Tech-Marketing.png”).
  • You can upload your YouTube videos to pins; make sure these videos are already optimized – Help on how to do that can be found with this post on B2B YouTube optimization.
  • Place a “pin it button” on your site content or a “Follow us on Pinterest here” CTA with your other social network information.
  • Make sure your profile is fully filled out with some targeted keywords based on your industry. For some tips on how to determine these keywords take a look at this post.
  • Boards: Think of how your audience will search for your brand presence and mirror these keywords when setting up new boards (but remember, Pinterest is creative!)
  • Pins: Include strong descriptions, hashtags, and make use of the 500-character limit

The Push and Pull of B2B Marketing

b2b-marketing

One of the most frequently asked questions that we get nowadays is about the B2B marketing strategy because people are having a hard time to understand it completely. We understand that it can be hard to understand on your own, but if you have someone like us by your side, then you don’t have to worry about not knowing every little detail because we will take care of it. Of course, we can educate you about some of the two main strategies of B2B marketing which are called push and pull.

Push Marketing

Push Marketing is usually described to people as the more traditional way of marketing. Businesses broadcast their message about them with the hope that they will successfully attract new customers and make more sales. The B2B push online marketing strategy is about promoting a brand awareness and getting some type of leads. It is like casting a large net and hoping for the best. From the customer perspective, the B2B push method they don’t see a choice to choose these push marketing messages. They will get the messages whether they want them or not. That’s why a lot of people find the B2B push marketing to be a little intrusive. The customers don’t get the change to choose or discover that message, they just get it whether they like it or not.

Pull marketing

B2BAs you can probably guess just by the names of these marketing strategies, the B2B pull marketing is the opposite of the push version. This marketing option is all about letting the customers find your business when they have some type of issue and they need your product or services in order to fix their issue. Recently, there have been some changes to the B2B buying process because more people are starting to lean more towards the pull marketing strategies. This strategy is using a very educational type of content in order to target protentional customers. By using some SEO services, they are getting massive success because they get a lot more traffic on their websites, that’s why the pull version may be a better choice.