Archive for the ‘infographics’ Category

Six Myths of Social Sharing: Infographic

Thursday, June 19th, 2014

For a form of communication barely a decade old, social media has already spun up a remarkable number of myths. Many of these sprang from the channel’s early days, when marketers began to use social media to reach audiences through syndication and amplification of content and brand messages. At the time, few analytics-based best practices existed to guide marketers on the basics, such as what time of day—or day of the week—was best for engaging communities with social media content. Or, which age group is most likely to engage with brand content over social media.

This is how the myths began.

RadiumOne, an enterprise advertising platform, produced a study that focused on online and social media sharing behavior. RadiumOne operates the Po.st social sharing and URL-shortening platform—which generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.

“RadiumOne’s sharing and link shortening platform, Po.st, sees millions of content shares and clicks on branded content each and every day,” writes Rebecca Watson on the RadiumOne blog. “By studying sharing data and trends, we know what works and what doesn’t when it comes to brands and publishers maximizing exposure and referral traffic. Our data team has dug into the sharing trends to dispel some common, but inaccurate, assumptions about how consumers share information on the Internet.”

Tweet this: 6 myths of social media sharing http://bit.ly/ThTV2T via @RadiumOne & @VentureBeat Facts may change how you market

RadiumOne’s findings are presented in a feature article and infographic at VentureBeat. Have a look and discover if your received wisdom about social media sharing is a myth!

Six Myths of Social Sharing Infographic by Po.st

Six Myths of Social Sharing Infographic by RadiumOne

SlideShare Currently Holds the Conversion Title

Tuesday, May 13th, 2014

According to Chad Pollitt of Social Media Today, SlideShare is best by far at converting B2B customers.

Pollitt compiled data over an 18-month period from Social Media Today’s own social media efforts to get audiences to take an action and convert—meaning clicking to “Learn More,” or downloading a white paper, or entering their contact info, etc.

We found the results so interesting, that we decided to take Chad’s data (and his boxing metaphor!) and make an infographic to share.

Social media conversions infographic

According to Social Media Today, one channel clearly stands out as the conversion champ in B2B social media.

The moral of the story?

If you want to punch above your weight, put clickable links in SlideShare decks. That’s where your odds are best at landing a solid hit.

Thanks for the great article and the great insights, Chad. Keep ‘em coming!

B2B Content Marketing in 2013 (infographic)

Thursday, December 27th, 2012

Content marketing – when effectively executed – is a very valuable B2B marketing tool. I’m sure you’ve heard the phrase, “content is king.” What better way to create affinity for your company than by engaging audiences with relevant content that helps them do their jobs better?

MarketingProfs and the Content Marketing Institute recently conducted a study called “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America” that explores how B2B marketers are using content marketing techniques and the challenges they face.

This infographic created by Marketo demonstrates the report’s highlights, which I’ve outlined below:

” Producing enough valuable content tops the list of challenges

” More than half of the companies surveyed plan to increase their content marketing budget in 2013

” Smaller companies are allocating more budget to content marketing than larger companies

” B2B Marketers are using an average of five social media channels to distribute their content

” LinkedIn is the top content distribution channel (followed closely by Twitter and Facebook)

What trends did you notice in your content marketing program this year? Leave us a comment below and let us know.

B2B Content Marketing Infographic (Marketo)