According to Chad Pollitt of Social Media Today, SlideShare is best by far at converting B2B customers.
Pollitt compiled data over an 18-month period from Social Media Today’s own social media efforts to get audiences to take an action and convert—meaning clicking to “Learn More,” or downloading a white paper, or entering their contact info, etc.
We found the results so interesting, that we decided to take Chad’s data (and his boxing metaphor!) and make an infographic to share.
The moral of the story?
If you want to punch above your weight, put clickable links in SlideShare decks. That’s where your odds are best at landing a solid hit.
Thanks for the great article and the great insights, Chad. Keep ‘em coming!