For a form of communication barely a decade old, social media has already spun up a remarkable number of myths. Many of these sprang from the channel’s early days, when marketers began to use social media to reach audiences through syndication and amplification of content and brand messages. At the time, few analytics-based best practices existed to guide marketers on the basics, such as what time of day—or day of the week—was best for engaging communities with social media content. Or, which age group is most likely to engage with brand content over social media.
This is how the myths began.
RadiumOne, an enterprise advertising platform, produced a study that focused on online and social media sharing behavior. RadiumOne operates the Po.st social sharing and URL-shortening platform—which generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
“RadiumOne’s sharing and link shortening platform, Po.st, sees millions of content shares and clicks on branded content each and every day,” writes Rebecca Watson on the RadiumOne blog. “By studying sharing data and trends, we know what works and what doesn’t when it comes to brands and publishers maximizing exposure and referral traffic. Our data team has dug into the sharing trends to dispel some common, but inaccurate, assumptions about how consumers share information on the Internet.”
RadiumOne’s findings are presented in a feature article and infographic at VentureBeat. Have a look and discover if your received wisdom about social media sharing is a myth!